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Content Marketing for Authors: The Hub, Hero, Help Model
[2 Hour Intensive] This class will discuss how to build and grow your audience using content marketing. The goal is to provide value to your target audience in a way that will bring exposure to your books. One useful way to approach content marketing is by using the hub, hero, help model, which enables authors to build/engage communities, make readers the heroes of their own stories, and assist those searching for information online. We will discuss how to integrate your content marketing with your website, newsletter, and social media. During this intensive, you will also work on developing a content marketing strategy specific to your brand, whether you are published or pre-published.
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